Point of View My take on what’s happening in agencies. And what it means for how they grow. If you’re looking for something specific, start here: Leadership Growth Operations Commercial B2B Marketing Reset Commercial, Profitability, Culture Eoin Rodgers 12/05/2026 Commercial, Profitability, Culture Eoin Rodgers 12/05/2026 The cost of underpricing goes way beyond the margin Read More Growth, Commercial, Positioning Eoin Rodgers 27/04/2026 Growth, Commercial, Positioning Eoin Rodgers 27/04/2026 Focus, methodology and saying “no” still win for agencies. Read More Growth, Operations, Commercial Eoin Rodgers 07/04/2026 Growth, Operations, Commercial Eoin Rodgers 07/04/2026 Telling people to “push back more” doesn’t fix scope creep. Read More Growth, Commercial, Operations Eoin Rodgers 26/03/2026 Growth, Commercial, Operations Eoin Rodgers 26/03/2026 What makes pipeline more predictable Read More Positioning, Commercial Eoin Rodgers 18/03/2026 Positioning, Commercial Eoin Rodgers 18/03/2026 The model is under pressure. AI exposes it Read More Growth, Commercial Eoin Rodgers 17/03/2026 Growth, Commercial Eoin Rodgers 17/03/2026 Most agency growth problems aren’t sales problems Read More
Commercial, Profitability, Culture Eoin Rodgers 12/05/2026 Commercial, Profitability, Culture Eoin Rodgers 12/05/2026 The cost of underpricing goes way beyond the margin Read More
Growth, Commercial, Positioning Eoin Rodgers 27/04/2026 Growth, Commercial, Positioning Eoin Rodgers 27/04/2026 Focus, methodology and saying “no” still win for agencies. Read More
Growth, Operations, Commercial Eoin Rodgers 07/04/2026 Growth, Operations, Commercial Eoin Rodgers 07/04/2026 Telling people to “push back more” doesn’t fix scope creep. Read More
Growth, Commercial, Operations Eoin Rodgers 26/03/2026 Growth, Commercial, Operations Eoin Rodgers 26/03/2026 What makes pipeline more predictable Read More
Positioning, Commercial Eoin Rodgers 18/03/2026 Positioning, Commercial Eoin Rodgers 18/03/2026 The model is under pressure. AI exposes it Read More
Growth, Commercial Eoin Rodgers 17/03/2026 Growth, Commercial Eoin Rodgers 17/03/2026 Most agency growth problems aren’t sales problems Read More