Point of View

My take on what’s happening in agencies.
And what it means for how they grow.

If you’re looking for something specific, start here:

Clients want smart agencies. But they also want smooth relationships.

Eoin Rodgers 28/05/2026 Eoin Rodgers 28/05/2026

Clients want smart agencies. But they also want smooth relationships.

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The commercial power of being less comparable

Eoin Rodgers 27/05/2026 Eoin Rodgers 27/05/2026

The commercial power of being less comparable

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The changing shape of agency growth

Eoin Rodgers 22/05/2026 Eoin Rodgers 22/05/2026

The changing shape of agency growth

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When pipeline looks healthy but revenue stalls

Eoin Rodgers 20/05/2026 Eoin Rodgers 20/05/2026

When pipeline looks healthy but revenue stalls

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The difference between keeping an agency moving and building a stronger business.

Eoin Rodgers 18/05/2026 Eoin Rodgers 18/05/2026

The difference between keeping an agency moving and building a stronger business.

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The best agency operators come from the front line

Eoin Rodgers 14/05/2026 Eoin Rodgers 14/05/2026

The best agency operators come from the front line

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The cost of underpricing goes way beyond the margin

Eoin Rodgers 12/05/2026 Eoin Rodgers 12/05/2026

The cost of underpricing goes way beyond the margin

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The emotional side of change is real

Eoin Rodgers 08/05/2026 Eoin Rodgers 08/05/2026

The emotional side of change is real

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Chemistry meetings are a chance to learn, not perform

Eoin Rodgers 05/05/2026 Eoin Rodgers 05/05/2026

Chemistry meetings are a chance to learn, not perform

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The skills behind good CRM are essential to ABM

Eoin Rodgers 01/05/2026 Eoin Rodgers 01/05/2026

The skills behind good CRM are essential to ABM

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Focus, methodology and saying “no” still win for agencies.

Eoin Rodgers 27/04/2026 Eoin Rodgers 27/04/2026

Focus, methodology and saying “no” still win for agencies.

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Marketing spend is up. But that’s not what it feels like.

Eoin Rodgers 21/04/2026 Eoin Rodgers 21/04/2026

Marketing spend is up. But that’s not what it feels like.

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The people who design the process are usually the first to ignore it.

Eoin Rodgers 15/04/2026 Eoin Rodgers 15/04/2026

The people who design the process are usually the first to ignore it.

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Telling people to “push back more” doesn’t fix scope creep.

Eoin Rodgers 07/04/2026 Eoin Rodgers 07/04/2026

Telling people to “push back more” doesn’t fix scope creep.

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The funnel is for reporting. The journey is for engagement.

Eoin Rodgers 31/03/2026 Eoin Rodgers 31/03/2026

The funnel is for reporting. The journey is for engagement.

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What makes pipeline more predictable

Eoin Rodgers 26/03/2026 Eoin Rodgers 26/03/2026

What makes pipeline more predictable

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The water level is rising

Eoin Rodgers 23/03/2026 Eoin Rodgers 23/03/2026

The water level is rising

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The model is under pressure. AI exposes it

Eoin Rodgers 18/03/2026 Eoin Rodgers 18/03/2026

The model is under pressure. AI exposes it

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Most agency growth problems aren’t sales problems

Eoin Rodgers 17/03/2026 Eoin Rodgers 17/03/2026

Most agency growth problems aren’t sales problems

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